Saturday, June 26, 2010

Farewell to the Fiesta!






A few months ago, I signed on to a project that presented the marketing opportunity of a lifetime, Mission 2.0 of the Ford Fiesta Movement. Accepting the challenge as a Ford Fiesta Agent involved me, along with individuals from a total of 20 cities nationwide, introducing the 2011 Fiesta to everyday consumers, tastemakers and influencers locally in an effort to bring the European vehicle into the states with a bang!

The five month project has now come to an end, but it was indeed a blast. In an attempt to introduce the vehicle in non-traditional mediums to the city, Team ATL designed experiences at the next and newest venues, restaurants and high-profile events to serve as meet and greets.

By now, in addition to the initiatives produced by Fiesta agents, commercials and advertisements are everywhere for the vehicle and I must say, the car is pretty cool. Boasting 40 MPG, ambient lighting, SYNC and a bevy of other amenities, the Fiesta is proof that big things come in small packages.

Visit your local Ford dealership to become more acquainted with the 2011 Ford Fiesta. Also, log on www.fiestamovement.com to chronicle the adventures of the Fiesta Movement 2.0.

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